![]() In practice, our cross-functional engagement strategy focuses on getting users to aha moments quickly. What is success for the customer? What are the blockers to success? Fix the painful areas of the journey with your engagement strategy first. Who is reaching out to the customer with what, when and why? Make sure your left hand knows what the right is doing.Build and dissect the journey from the customer’s perspective. Get a cross-functional group together to align around the customer journey.It’s gotta have buy-in and execution across teams.Īnd most importantly you gotta align it to your customer journey. Your engagement strategy needs vision, purpose, metrics, ownership and accountability. Let’s go back to basics and look at the ABCs of customer engagement (I love me some ABCs because it makes the insurmountable feel a lot more possible). This means great customer engagement should lead to more revenue. They’re more loyal (greater lifetime value), will give constructive feedback (so R&D can make more user-first decisions), and more likely to champion your product (to feed your pipeline). The auto-editing feature will live on in the new app, which launches on iOS and Android today.An engaged customer is a raving fan. #Gopro quick desktop delete unavailable medie android# It also has a few other features like a video editing suite (including a speed adjustment tool), themes and filters, and unlimited original quality cloud backup of everything posted to the mural feed. GoPro is charging $1.99 per month or $9.99 per year for those features, though the basic camera connection and control side the app will remain free to use for people who don’t want to pay for the new stuff. #Gopro quick desktop delete unavailable medie plus#Ĭustomers who already pay for GoPro’s Plus subscription service (which includes unlimited cloud storage, live-streaming functionality, and camera replacement) will get Quik’s features for free. Woodman sees the new Quik app as something of a culmination of a yearslong effort at GoPro to diversify away from hardware that started around 20. And by gearing the app at a wider audience, not just GoPro users, he thinks there’s great opportunity to be had. In fact, that was the strategy with the original Quik app, which let users mash together photos and videos from their camera roll without requiring the use of a GoPro. And it worked: Woodman says that app still had “roughly eight million monthly active users” despite having been essentially abandoned by the company. While he doesn’t expect all of those users to pony up for the paid version of the new app, he thinks many will appreciate the mural feature because he still doesn’t see any good solutions to that camera roll clutter problem - especially not albums. Hey honey, let’s AirPlay our album to the TV and kick back and reminisce.’ You don’t do that.” “You don’t go into albums ‘This is going to be a super awesome experience.Īlbums are just miniature camera rolls,” he says. ![]() ![]() Users can build out the mural feed in the Quik app a few different ways. One is fairly straightforward: after you open the Quik app and give it access to your camera roll, you can scroll through and add photos to the mural feed or to “events” (not albums, of course) on the feed. #Gopro quick desktop delete unavailable medie plus#.#Gopro quick desktop delete unavailable medie android#. ![]()
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